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The Need For Brand Purpose

The need for brand purpose is beyond dispute. To build a meaningful relationship with consumers, brands need to do more than offer a transaction. They have to have a clear reason for why they exist beyond making money. 

 Connect your mission and vision 

Your mission is what your business does well on your best day. Your vision articulates the far-reaching impact your business has when you deliver on your mission effectively.  


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Definition of Strategy

To make things clear, a strategy is a detailed plan with step-by-step actions that have to lead your company to your main business objective. Such a plan shouldn’t be too long (a few pages is enough), and it is definitely not a gospel-truth document that you can’t change when necessary. In simple terms, your strategy has to represent where your business wants to be in three to five years. It has to include the key purpose of your business, the desired final results, and how those results can be measured.


 Set a Goal and a Budget

The first step for a small business or NonProfit is defining your end-game and strategizing your budget. The first question consultants ask those big, bad corporations going through restructuring is, “What do you want?” This is when you need to decide what is important to you; do you want to extend your reach or maximize local exposure? Are you looking for brand awareness or conversions. When you don’t have a big picture view of your business, you can’t understand whether your day-to-day actions are driving your company forward.


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